How Social'd Marketing transformed its business model.
A growing social media marketing company, an owner who wanted an experienced set of eyes on the business, and a result she sums up in two words: how good!
A good business that could be a great one.
Jodene McCallum runs Social'd Marketing, a social media marketing company. The business was working, but Jodene wanted an experienced outside view: someone to take a hard look at the business, help refine its services, and put stronger procedures and foundations in place.
“I wanted an experienced set of eyes to take a hard look at the business.”
What we didCut through the noise.
- Identified where the business's real strengths were
- Mapped where the opportunities were
- Refined the service offering around the work that creates the most value
- Worked out how to deliver even greater value to clients using the resources already in the business
- Put stronger procedures and foundations in place
A transformed business model.
Social'd now runs on a business model built around its strengths. In Jodene's words: job satisfaction is through the roof, clients are happy, and margins are up.
I run a social media marketing company and reached out to Adrian because I wanted an experienced set of eyes to take a hard look at the business, help refine our services and put stronger procedures and foundations in place.
Adrian helped us cut through the noise and identify where our real strengths were, where the opportunities were, and how we could deliver even greater value to our clients using the resources we already had.
We have transformed our entire business model. Job satisfaction is through the roof, clients are happy, and margins are up. How good!
What could fresh eyes find in your business?
Start with a free 45-minute Business Clarity Session. Bring the thing taking up the most headspace, and leave with a clear first step.